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Product recall Published FSA-PRIN-08-2026

Brioche Pasquier recalls Pitch Chocolate and Hazelnut Brioches because they may contain pieces of plastic

This recall applies to everyone who bought the product

The FSA has said the product may be unsafe to eat. Check the details below against your pack.

Check your pack

Brioche Pasquier Pitch Chocolate and Hazelnut Brioches

Pack size: 225g (6x37.5g)

What to look for. Print styles vary, so compare each character with the list below.

Batch code
UK 034
Best before
04 March 2026

The latest affected best-before date was 4 March 2026, which has passed. Recalled products can still be in cupboards and freezers, so check any you have at home.

What to do

Advice from the FSA notice:

  1. If you have bought any of the above product do not eat it. Instead, please contact Brioche Pasquier’s customer care team at [email protected] or via their website by visiting the Contact Us tab.
Email [email protected]
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Why it was recalled

The FSA's risk statement:

This product may contain pieces of plastic which makes it a possible choking hazard and unsafe to eat.

Details from the notice

Brioche Pasquier is recalling specific batches of Pitch Chocolate and Hazelnut Brioches because they may contain pieces of plastic.

A Product Recall Information Notice tells the public about food that is unsafe and is being removed from sale.

What the business is doing

Brioche Pasquier is recalling the above product. Point of sale notices will be displayed in all retail stores that are selling this product. These notices explain to customers why the product is being recalled and tell them what to do if they have bought the product. Please see the attached notice.

How this recall compares

  • Plastic has caused 72 UK food recalls since 2018, most often in meat and poultry, followed by bread and bakery. All plastic recalls

Counts from FSA and FSS alerts since January 2018.