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Allergy alert Published FSA-AA-20-2026

3D Trading recalls M&M’s Pipoca (popcorn) because of undeclared allergens

Act if you are allergic to barley, gluten, rye, wheat and peanuts

This alert is for people with an allergy or intolerance to barley, gluten, rye, wheat and peanuts, or coeliac disease. The allergen is not declared correctly on the label.

Check your pack

M&M’s Pipoca

Pack size: 35g
Batch code
All batches
Best before
All dates

For at least one product, all date codes are affected. Check every pack you have.

What to do

Advice from the FSA notice:

  1. If you have bought the above product and have an allergy to peanut or an allergy or intolerance to barley, rye, wheat or cereals containing gluten, or coeliac disease, do not eat it. Instead return it to the store from where it was bought for a full refund with or without a receipt. For more information, please call 07596 571086 or contact [email protected]
Call 07596 571086 Email [email protected]
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Why it was recalled

The FSA's risk statement:

peanut, gluten, barley, rye and wheat.

This product contains peanut and gluten and may contain barley, rye and wheat making it a possible health risk for anyone with an allergy to peanut, an allergy or intolerance to barley, rye, wheat or cereals containing gluten or with coeliac disease.

Details from the notice

3D Trading is recalling M&M’s Pipoca (popcorn) because the product contains peanuts and gluten and may contain barley, rye and wheat which are not mentioned on the UK label.

This product was manufactured for the Brazilian market and over stickered for sale on the UK market. The information on the UK label does not accurately reflect the allergen information on the original label.

Only M&M’s Pipoca with a 3D Trading ingredients label is being recalled.

An Allergy Alert is issued when an allergen is missing from the label or labelled wrongly.

What the business is doing

3D Trading is recalling the above product from customers and has been advised to contact the relevant allergy support organisations, which will tell their members about the recall. The company has also issued a point-of-sale notice to its customers. These notices explain to customers why the product is being recalled and tell them what to do if they have bought the product. Please see the attached notice.

Where it was sold

The FSA lists this alert for: England, Scotland, Wales.

How this recall compares

Counts from FSA and FSS alerts since January 2018.