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Allergy alert Published FSA-AA-20-2022

Asian Traders Ltd recalls Parle Premium Rusk because of undeclared milk

Act if you are allergic to milk

This alert is for people with an allergy or intolerance to milk. The allergen is not declared correctly on the label.

Check your pack

Parle Premium Rusk

Pack size: 200g
Batch code
PA ATL/3694
Best before
04 June 2022

The latest affected best-before date was 4 June 2022, which has passed. Recalled products can still be in cupboards and freezers, so check any you have at home.

What to do

Advice from the FSA notice:

  1. If you have bought the above product and have an allergy or intolerance to milk or milk constituents do not eat it. Instead return it to the store from where it was bought for a full refund. For more information contact the business at [email protected] reference PRPPR/0406
Email [email protected]
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Why it was recalled

The FSA's risk statement:

Milk

This product contains milk making it a possible health risk for anyone with an allergy or intolerance to milk or milk constituents.

Details from the notice

Asian Traders Ltd is recalling Parle Premium Rusk because it contains milk which is not mentioned on the label. This means the product is a possible health risk for anyone with an allergy or intolerance to milk or milk constituents.

An Allergy Alert is issued when an allergen is missing from the label or labelled wrongly.

What the business is doing

Asian Traders Ltd is recalling the above product from customers and have been advised to contact the relevant allergy support organisations, which will tell their members about the recall. The company has issued a point-of-sale notice to its customers. These notices explain to customers why the product is being recalled and tell them what to do if they have bought the product. Please see the attached notice.

Where it was sold

The FSA lists this alert for: England.

How this recall compares

  • Undeclared milk is behind 270 UK allergy alerts since 2018, more than any other allergen. All milk allergy alerts

Counts from FSA and FSS alerts since January 2018.