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Allergy alert Published FSA-AA-41-2025

Mastermedia UK recalls European Food Viva Cream Snacks because of undeclared milk

Act if you are allergic to milk

This alert is for people with an allergy or intolerance to milk. The allergen is not declared correctly on the label.

Check your pack

European Food Viva Cream Snacks Cocoa

Pack size: 200g
Best before
All dates up to 22 November 2026

European Food Viva Cream Snacks Hazelnut

Pack size: 200g
Best before
All dates up to 22 November 2026

European Food Viva Cream Snacks Strawberry

Pack size: 200g
Best before
All dates up to 22 November 2026

European Food Viva Cream Snacks Vanilla

Pack size: 200g
Best before
All dates up to 22 November 2026

Affected best-before dates run until 22 November 2026. Products from this recall may still be on sale or at home.

What to do

Advice from the FSA notice:

  1. If you have bought any of the above products and have an allergy or intolerance to milk or milk constituents, do not eat them. Instead return them to the store from where they were bought for a full refund.
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Why it was recalled

The FSA's risk statement:

Milk

This product contains milk making it a possible health risk for anyone with an allergy or intolerance to milk or milk constituents.

Details from the notice

Mastermedia UK is recalling European Food Viva Cream Snacks because they contain milk which is not mentioned on the label. This means the products are a possible health risk for anyone with an allergy or intolerance to milk or milk constituents.

An Allergy Alert is issued when an allergen is missing from the label or labelled wrongly.

What the business is doing

Mastermedia UK is recalling the above products from customers and has been advised to contact the relevant allergy support organisations, which will tell their members about the recall. The company has also issued a point-of-sale notice to its customers. These notices explain to customers why the products are being recalled and tell them what to do if they have bought the products. Please see the attached notice.

Where it was sold

The FSA lists this alert for: England, Scotland, Wales.

How this recall compares

  • Undeclared milk is behind 270 UK allergy alerts since 2018, more than any other allergen. All milk allergy alerts

Counts from FSA and FSS alerts since January 2018.