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Allergy alert Published FSA-AA-13-2024

Italian Beverage Company recalls Simply Cookies and Cream Frappe Powder because of incorrect gluten-free labelling.

Act if you are allergic to gluten and wheat

This alert is for people with an allergy or intolerance to gluten and wheat, or coeliac disease. The allergen is not declared correctly on the label.

Check your pack

Simply Cookies and Cream Frappe Powder

Pack size: 1.75kg
Batch code
102025 and 112025
Best before
31 October 2025 and 30 November 2025

The latest affected best-before date was 30 November 2025, which has passed. Recalled products can still be in cupboards and freezers, so check any you have at home.

What to do

Advice from the FSA notice:

  1. If you have bought the above product and have coeliac disease, and/or an allergy or intolerance to wheat or gluten, do not eat it. Instead, return it to the company you purchased from for a full refund, with or without a receipt. For more information contact the Italian Beverage Company on 0208 634 7020 (select option 1) or email [email protected].
Call 0208 634 7020 Email [email protected]
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Why it was recalled

The FSA's risk statement:

Wheat (gluten)

This product contains wheat (gluten) making it a possible health risk for anyone with coeliac disease, and/or an allergy or intolerance to wheat or gluten.

Details from the notice

Italian Beverage Company is recalling Simply Cookies and Cream Frappe Powder because the packaging shows a gluten-free symbol while the product contains wheat (gluten). This means the product is a possible health risk for anyone with coeliac disease, and/or an allergy or intolerance to wheat or gluten.

An Allergy Alert is issued when an allergen is missing from the label or labelled wrongly.

What the business is doing

Italian Beverage Company is recalling the above product from customers and has contacted the relevant allergy support organisations, which will tell their members about the recall. The company has also issued a recall notice to its customers. These notices explain to customers why the product is being recalled and tell them what to do if they have bought the product. Please see the attached notice.

Where it was sold

The FSA lists this alert for: England, Northern Ireland.

How this recall compares

Counts from FSA and FSS alerts since January 2018.