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Allergy alert Published FSA-AA-07-2024

Asda recalls Asda Frozen Crispy Hash Browns because of undeclared allergens

Act if you are allergic to milk, gluten and wheat

This alert is for people with an allergy or intolerance to milk, gluten and wheat, or coeliac disease. The allergen is not declared correctly on the label.

Check your pack

Asda Frozen Crispy Hash Browns

Pack size: 800g
Best before
30 June 2025

The latest affected best-before date was 30 June 2025, which has passed. Recalled products can still be in cupboards and freezers, so check any you have at home.

What to do

Advice from the FSA notice:

  1. If you have bought the above product and have an allergy or intolerance to milk or milk constituents, and/or an allergy or intolerance to wheat or gluten, and/or coeliac disease do not eat it. Instead return it to the store from where it was purchased for a full refund. For more information please contact Asda Customer services on 0800 952 0101.
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Why it was recalled

The FSA's risk statement:

Milk and wheat (gluten)

This product contains milk and wheat (gluten) making it a possible health risk for anyone with an allergy or intolerance to milk or milk constituents, and/or an allergy or intolerance to wheat or gluten, and/or coeliac disease.

Details from the notice

Asda is recalling Asda Frozen Crispy Hash Browns because some packs have been mispacked with Potato Croquettes that contain milk and wheat (gluten), which are not mentioned on the label. This means the product is a possible health risk for anyone with an allergy or intolerance to milk or milk constituents, and/or an allergy or intolerance to wheat or gluten, and/or coeliac disease.

An Allergy Alert is issued when an allergen is missing from the label or labelled wrongly.

What the business is doing

Asda is recalling the above product from customers and has been advised to contact the relevant allergy support organisations, which will tell their members about the recall. The company has also issued a point-of-sale notice to its customers. These notices explain to customers why the product is being recalled and tell them what to do if they have bought the product.

Where it was sold

How this recall compares

  • This was the 8th recall involving Asda in the 12 months to 5 February 2024. All Asda recalls
  • Undeclared milk is behind 270 UK allergy alerts since 2018, more than any other allergen. All milk allergy alerts

Counts from FSA and FSS alerts since January 2018.